Love Trails Festival needed an energetic and fun logo animation to liven up the main stage on a giant LED screen. They asked me to take their fantastically designed logo and add the magic ingredient of motion to it.
The festival is part music festival, part meetup for running enthusiasts. I used the idea of a dotted trail on a map to bring in the lettering of the logo, with tons of energy to reflect the extreme lifestyles of the festival goers.
